Traffic Sources & Referrers

Understand where your visitors come from.

Source Types

• Direct — typed your URL or used a bookmark
• Organic Search — came from Google, Bing, etc.
• Referral — clicked a link from another website
• Social — came from social media platforms
• Campaign — arrived via UTM-tagged links

UTM Tracking

Add UTM parameters to your URLs to track marketing campaigns: ?utm_source=twitter&utm_medium=social&utm_campaign=launch