Privacy First

Privacy Policy

Last updated: February 1, 2025

1. Introduction

NitoPulse ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website analytics and SEO platform at app.nitopulse.com (the "Service").

By using NitoPulse, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

  • Email address
  • Name (if provided)
  • Profile picture (if using OAuth)
  • Organization name (if applicable)

2.2 Analytics Data

For websites you track with NitoPulse, we collect:

  • Page views and visitor counts
  • Referrer information
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Country and region (derived from IP, IP not stored)
  • Page URLs visited
  • Session duration
  • Custom events you configure

Important: We do not store IP addresses. We hash visitor identifiers to track unique visitors without collecting personally identifiable information about your website's visitors.

2.3 Third-Party Integrations

When you connect third-party services (Google Ads, Meta Ads, etc.), we collect:

  • OAuth access tokens (encrypted at rest)
  • Account identifiers
  • Campaign and ad performance data
  • Spend data for ROI calculations

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain the Service
  • Display analytics dashboards and reports
  • Generate SEO insights and recommendations
  • Calculate ROI and attribution metrics
  • Send service-related notifications
  • Respond to support requests
  • Improve our Service
  • Detect and prevent fraud or abuse

4. Data Storage and Security

We implement industry-standard security measures to protect your data:

  • All data is encrypted in transit using TLS 1.3
  • Sensitive data (tokens, credentials) is encrypted at rest
  • We use secure cloud infrastructure with SOC 2 compliance
  • Regular security audits and monitoring
  • Access controls and authentication for all systems

5. Data Retention

We retain your data according to your subscription plan:

  • Free plans: 90 days of analytics data
  • Paid plans: Up to 24 months or as specified in your plan
  • Account data: Retained until account deletion

You can request deletion of your data at any time by contacting support or deleting your account.

6. Data Sharing

We do not sell your personal information. We may share data with:

  • Service Providers: Cloud hosting, payment processing, email delivery
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your account and associated data
  • Export your analytics data
  • Withdraw consent for optional data processing
  • Lodge a complaint with a supervisory authority

8. Cookies

NitoPulse uses cookies for:

  • Authentication: To keep you logged in
  • Preferences: To remember your settings

Our tracking script for your websites is designed to be privacy-friendly and does not use cookies by default. It uses localStorage for session tracking, which can be cleared by the user at any time.

9. Third-Party Services

When you connect third-party services via OAuth (Google, Meta, LinkedIn, etc.), you authorize us to access specific data from those services. Each integration requests only the minimum permissions needed. You can revoke access at any time through the integration settings or the third-party service directly.

10. Children's Privacy

NitoPulse is not intended for use by children under 16 years of age. We do not knowingly collect personal information from children.

11. International Data Transfers

Your data may be processed in countries other than your own. We ensure appropriate safeguards are in place for any international transfers, including standard contractual clauses where required.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: